Just as a butterfly flapping its wings may put a hurricane in motion. The chaos theory of the mobile networks business is no different, where small conversations, chance social crossings, search engine hits on collateral, emails of relevance, and passed-along references start the process of amazing opportunities. While large campaigns and focused efforts are also required, the little things we do to market our products, services, and selves tend to matter more in the 15-minute cycle of people's attention spans.
Micro-marketing, the idea of getting significant results from thinking and acting small, has never been more critical to our business. Just as the primary marketing campaign speaks of an enterprises impact beyond the primary delivery, the small posts, engagements, and insights individuals share have a far-reaching effect compared to the initial audience. If individuals really want to take that to an entirely higher level, the basis of Net Promoter scoring is the summary of all the small things and their impact. As a collective, the combined knowledge and insights bring positive attention to enterprise teams and products/services. It is the combined efforts that make the difference.
Wherever we are, we can continually work and share the small things. Building, sharing, and supporting the small initiatives we work with contribute significantly to creating more significant opportunities. We operate in a marketplace where most of our opportunities stem from the expansion or execution of our existing initiatives and the positives that come from them. We must drive customer interaction to keep any enterprise growing. Remember, big doors hang on small hinges.